Whenu tahi

Whenu tahi includes the Evidence for Achieving Smokefree Aotearoa Equitably (EASE) and INSPIRED projects.


Evidence for Achieving Smokefree Aotearoa Equitably (EASE)

EASE is Aotearoa’s arm of the International Tobacco Control (ITC) evaluation project – an international research programme which follows cohorts of people who smoke or who have recently quit smoking in almost 30 countries in order to evaluate the feasibility and impacts of key tobacco control policy measures,

The EASE project is a continuation of the NZ-ITC study. It includes almost 1300 people who smoke and recent quitters, including large samples of Māori, Pasifika and young adult participants. The project aims to provide evidence to inform policy and strategy development and evaluation for the Smokefree Aotearoa 2025 goal.

Project leads: Andrew Waa, Richard Edwards

Project team: James Stanley, Jude Ball, Ellie Johnson, El-Shadan Tautolo (AUT)

Project partners: Research New Zealand (Katrina Macgill), Auckland University of Technology

Full details of the EASE study are available here: EASE study

The following links provide information about the previous NZ-ITC study and the international ITC project:

NZ-ITC study

International ITC Project

INSPIRED (Network to Share Insights on Tobacco Endgames) study

The INSPIRED study is conducted across six countries (Canada, Ireland, Finland, New Zealand, Scotland and Sweden) that have adopted Government-endorsed ‘endgame’ goals to minimise smoking prevalence.

The project aims to monitor experiences and progress from the six countries and to provide evidence about the feasibility and impact of innovative tobacco control strategies. Baseline data collection for each of the six endgame countries has been collected for the early experience (to the end of 2018).

Project lead: Richard Edwards

Project team: Research fellow (TBC)

Project partners: Researchers and smokefree practitioners in the six participating countries